Why Real Estate Companies Need an ERP Solution?
The real estate industry is one of the most vital sectors in construction, infrastructure, and economic development. It involves multiple stakeholders, from property developers and agents to buyers and financial institutions. However, real estate businesses face several operational challenges that can hinder efficiency and profitability, including:
- Lead Management Complexity: Handling leads from multiple sources like Facebook, 99acres, Housing.com, and other real estate portals.
- Sales Process Optimization: Assigning leads to the right sales representatives based on availability, project type, and customer preferences.
- Automated Follow-ups & Status Updates: Ensuring timely reminders, follow-ups, and engagement tracking.
- Unit Allocation & Booking Management: Managing inventory, availability, and unit blocking for potential buyers.
- Payment Reconciliation & Financial Tracking: Mapping installments, down payments, loan disbursements, and GST calculations.
- Project-Wise Visualization: A customized dashboard to track unit sales, availability, and financials per project.
Key Features & Modules of the Real Estate ERP Solution
- Lead Management & CRM Automation:
- Auto Fetch Leads from Multiple Platforms: Capture inquiries from Facebook Ads, 99acres, Housing.com, and other lead-generation portals.
- Automated Lead Assignment: Assign leads to salespersons based on location, project type, or predefined rules.
- Real-Time Lead Tracking: Monitor lead engagement, follow-ups, and conversion probability.
- Follow-Up & Status Updates: Automated reminders and notifications for timely follow-ups.
- Sales & Booking Automation:
- Unit Allocation & Blocking System: Automatically assign or block units for customers based on booking status.
- Real-Time Sales Dashboard: View active leads, ongoing deals, and confirmed bookings.
- Automated Quotation & Agreement Generation: Generate customized quotations and agreement documents instantly.
- Customer Document Management: Store buyer KYC, loan details, and agreement copies securely.
- Unit Inventory & Project-Wise Management:
- Custom Project-Wise Unit Status Page: A real-time dashboard showcasing available, sold, blocked, and on-hold units per project.
- Automated Price Adjustments: Adjust unit pricing based on demand, inventory levels, and market trends.
- Payment & Financial Reconciliation:
- Automated Payment Mapping: Match payments with allocated units to track pending dues and installment history.
- GST & Tax Compliance: Ensure accurate tax calculations on property sales.
- Real-Time Payment Dashboard: Monitor received payments, outstanding balances, and loan disbursement tracking.
- Business Intelligence & Analytics:
- Sales Funnel & Performance Metrics: Track lead conversion rates, sales efficiency, and revenue growth.
- Customer & Market Insights: Identify customer preferences and market trends for better decision-making.
- Custom Reports & Dashboards: Generate project-wise performance reports, financial analytics, and lead tracking insights.
My Role & Responsibilities as a Developer
I was responsible for designing, developing, and deploying this Real Estate ERP system with the following contributions:
- Backend Development: Built core ERP functionalities using Python & Frappe Framework.
- Lead Management & CRM Integration: Developed auto lead fetching and sales automation workflows.
- Database Management: Structured lead, sales, and project-wise unit tracking data in MariaDB.
- API Integration: Connected Facebook Ads, 99acres, Housing.com, and banking systems for real-time data flow.
- Automation & Workflow Customization: Implemented lead assignment rules, follow-up reminders, and unit allocation automation.
- Security & User Role Management: Ensured data privacy with multi-user role-based access.
- Project-Wise Unit Status Page: Developed a real-time project-wise dashboard showcasing available, sold, blocked, and pending units.
- Payment & Financial Reconciliation: Integrated automated payment reconciliation workflows with banking APIs.